Crosslinks between content silos help eliminate the “distance” between them

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2019, 2:28 AM UTC

Large websites can use XML sitemaps to improve site navigation.

This article highlights ways in which companies can improve website navigation on their site. Brands must start with user satisfaction, then simplifying navigation and then optimising for search without compromising on user experience.

Content hierarchies help make website navigation easy, along with organising a website in a way that it “makes sense” to both users and search engines. Having established content categories within a hierarchy, businesses could interlink pages and explore cross-linking among pages that may fall under separate categories but have underlying similarities.

Product pages in particular could be linked back to content marketing pages like blogs, product manuals or FAQs. For “large” websites, not crosslinking content silos could leave a “distance” between them. In such cases, having an XML sitemap helps.

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