Pinned tweets can help promote, campaigns, events or webinars.
This article suggests practices to adopt on Twitter to aid brand growth. The piece recommends participating in Twitter chats to earn brand exposure. This also helps understand what a target audience must be interested in.
Twitter chats are useful in generating conversations around a regular brand event. Having once figured out how to sustain these chats, brands could determine their frequency. Further, using Twitter lists is a good way to follow influencers, industry leaders and track competitors.
On the hashtag front, Twitter recommends using two per tweet. Despite having scheduled content for Twitter, the article recommends checking if the post meets relevant guidelines beforehand. Also, companies can make use of a pinned tweet to promote an upcoming or live campaign, a webinar, event or more.
[15 minute read]