Creating customer experiences that drive positive results for the brand can be a common aim for both the approaches.
Integrating product and content marketing approaches can help brands create effective content copies that can encourage consumers to make a purchase. Businesses should back their product specifications and features with contextual content addressing the customer pain points.
The author contends that marketers should focus their product and content marketing efforts on consumer experience to drive better campaign results. Further, it can help brands create a holistic marketing approach blended with both product and content marketing.
Combining the urgency tactics of product marketing like special offers with the long-term approaches of content marketing like SEO can help create efficient digital campaigns. Brands can further use content marketing techniques like storytelling to persuade consumers who are still in the awareness stage of their buyer’s journey.
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