If launched, the feature will let users share songs from these artist’s profiles in their own videos.
TikTok is reportedly testing new music tabs on the profiles of selected verified artists to improve music discovery. The third tab, music, tab will be displayed on the artist’s profile and users will be able to see a list of the artist’s songs by clicking on the icon.
Users can then tap through to use those songs in their own videos. This feature is likely to help artists by giving them increased profile options to promote their music.
For TikTok, such a feature could help it build better connections with the artists and influencers on the platform. For it to count as a win for the platform, it needs to keep its high profile users posting and growing their audience.
[8 minute read]