Twitter launches new takeover ad unit, Promoted Trend Spotlight

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 09, 2020, 9:48 AM UTC

An eye-tracking study conducted during tests revealed that people spent 26% more time looking at a Spotlight ad as compared to a standard Promoted Trend ad.

Twitter has rolled out a new ad unit, the Promoted Trend Spotlight, wherein takeover ads could be served at the top of the Explore tab. The unit is available across the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

It, together with the Twitter Promoted Trend takeover, can use GIFs, static images and 6-second videos to improve visibility. Spotlight ads will be displayed on desktop and also fill mobile screen’s width.

Users will see a particular Spotlight ad on their first two visits to the Explore tab per day. After this, the ad unit will be moved to the standard Promoted Trend placement.  

Read the original article

[3 minute read]