New Ideas in Marketing
Essential news for marketers, summarised by YouGov

According to Klear, global Instagram influencer marketing activity increased by 48% last year.

With 500 million users viewing Instagram Stories daily, this feature has become an integral part of brands’ influencer campaigns. Further, Klear report revealed that in 2019, Instagram #ad activity in sponsored posts has increased by 48% year-on-year.

Over two-thirds of all sponsored stories on Instagram in 2019 were associated with either beauty, fashion or food. With the sponsored content and cost per activation on rising influencer marketing is predicted to reach $15 billion by 2022.

Despite the rise of sponsored posts on Instagram, the ratio of influencer paid work to organic content is minuscule in nature. Additionally, the Advertising Standard Authority (ASA) and Competitions and Market Authority (CMA) have published a set of guidelines to raise awareness about social media advertising.

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