New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Facebook Messenger ads can help marketers successfully gather leads and increase conversion rates.

This piece recommends that brands should use Facebook Messenger Bots to create a mobile-friendly social media campaign. By automating the interaction process with chatbot templates, like push surveys and sell products, marketers can effectively engage their potential consumers.

Features like sponsored messages and Facebook autoresponders allows brands to engage with their consumers, even when they are offline. Furthermore, Messenger chatbots can be used by marketers to direct followers from Facebook to their Instagram page.

The author suggests that brands should use Facebook Messenger ads to immediately reach-out to intractable leads, with better conversion opportunities. Messenger bots can further help marketers network with consumers at the lower funnel of marketing campaigns and effectively convert them.

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[8 minute read]

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