Brands should encourage customers to share their shopping experiences on social media.
Promoting social media channels via email receipts can help businesses effectively engage with their consumers. By including shareable links in the emails, marketers can encourage consumers to share their purchases on social channels and reach out to a wider demographic.
Brands can also utilise the email receipts of recent online purchases to cross sell and upsell related products, while also enhancing the consumer experience. The author suggests that marketers can further use email receipts to glean valuable feedback from their consumers.
This article states that brands can increase customer retention by providing discounts and offers to their consumers via emails for their future purchases. A study quoted in the report shows that 44% of email recipients made at least one purchase last year based on a promotional email with a coupon code.
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