Creating a landing page with a focused CTA results in more conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2020, 10:14 AM UTC

Matching email messages with landing page offers can help marketers reduce bounce rates.

This article states that creating a detailed landing page with reduced navigational options and a focused CTA can help brands increase conversion rates. Having a consistent design across the email and the landing page can further help marketers create a seamless experience for their users.

Businesses should have a consistent message across their emails and landing pages to meet consumer expectations and reduce bounce rates. Using conversion-focused options on landing pages along with offering autofill can help brands engage more consumers.

Marketers should target specific customer segments on their email marketing campaigns and landing pages for better conversions. The author suggests that offering discounts and coupon codes on emails as well as landing pages, can further drive sales.

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[12 minute read]