New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Digital native professionals are more adept at adapting to new interfaces.

This article makes a case for the use of technology in crisis preparedness and crisis management. The author shares that despite diminishing spans, digital native professionals are capable of adapting to cutting-edge interfaces and process information through user experience.

Alongside this, technology helps in crisis preparedness and its management. The article suggests the use of online training modules to help get a new crisis plan adopted. Such modules can present an interface for users to engage directly, without a trainer.

Issue management teams must walk through a potential crisis, specific to the business as it will help them experience the possible “onslaught of demands”. In “socialising” the strategy, team members learn in a realistic way.

Read the original article

[4 minute read]

Related Content