New Ideas in Marketing
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They can be chief architects of a brand’s house of “privacy”.

This piece shares some steps that brands could take to “embrace” GDPR. To start off, companies need to evolve along with the innovative technologies around them. Privacy and data privacy in particular must be prioritised so that regulation itself seems secondary.

Further, data retention must become a part of a brand’s data policy, and strictly adhered to. The author suggests having a process like secure data sanitisation for end-of-life assets. It could also involve data erasure, verification and a complete audit trial presentable to regulators.

Hiring a Data Protection Officer (DPO) can bring proactivity to complying by regulations. A DPO can act as a chief architect to a brand’s privacy “house” by bringing together security and IT operations teams.

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[3 minute read]

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