New Ideas in Marketing
Essential news for marketers, summarised by YouGov

They must ensure that product quality exceeds consumer’s expectations.

This piece suggests ways in which companies can differentiate themselves in a competitive market. Broadly, brands must focus on quality, speed and privacy. They must ensure that their product quality meets or exceeds consumer expectations of reliability and durability.

Customers expect speed through instant transactions, immediate customer service, one-day shipment and door-to-door delivery. Speed is particularly crucial in the F&B industry. Marketers must be mindful that speed doesn’t mean “what it used to”.

The author highlights privacy being a growing concern for consumers, even more so following Google and Facebook’s data practices coming to light. The article recommends that companies must gain user trust by implementing user-friendly privacy policies and innovations, instead of waiting on “Washington”.

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[4 minute read]

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