New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Utilising user-generated content in videos can help marketers create influential branded content.

This piece recommends that brands should leverage the streaming and binging culture to create branded video series and keep their audiences engaged. Creating videos that are aligned with social media formats can help marketers drive video engagement rates.

The author suggests that brands should segment audiences according to their age, gender and job title to effectively understand them and create relevant video content. While providing a clear set of guidelines, marketers can encourage audiences to review their video marketing campaigns.

Using the right images, along with an appropriate tone for the videos, can further help marketers optimise their video content. Producing accessible videos with proper audio and subtitles also allows brands to reach out to their audiences effectively.

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[5 minute read]

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