Live webinars and contests can help generate leads through social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 16, 2020, 1:37 AM GMT+0

ClickMeeting can allow businesses to stream a webinar on YouTube and Facebook.

The author recommends ways to generate leads through social media. Businesses could use live streaming for lead generation by hosting live webinars, to provide the audience something of value. Tools like ClickMeeting can let brands stream webinars on YouTube and Facebook.

Running contests is useful in getting people talking about a brand and getting them interested in a company’s products or services. To get quality leads from social media contests, the author suggests giving away desirable prizes that are relevant to the target audience.

Promoting gated content can encourage consumers to sign up, and share their information in exchange for quality content. For example, Influence & Co partnered with HubSpot created free downloadable e-book which was promoted on social media platforms.

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