Leverage TikTok and Pinterest’s growing popularity to garner higher returns on ad spend

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2020, 6:15 AM UTC

Collaborate with micro-influencers to increase brand trust and conversions.

This article highlights the social media trends that small business owners should be aware of in 2020. The author says that the surge of “digital detoxing” could affect brand awareness and customer acquisition campaigns. Hence, marketers should freely offer something valuable to their audience so that they don’t tune out.

Brands can cultivate and encourage interactions by building a community using shareable content. Next, marketers can tap micro-influencers who are a part of these communities and build better relationships with their followers.

To get higher returns on ad spends, the author recommends using TikTok and Pinterest as they are successfully engaging audiences that are moving away from “traditional” social media. In 2020, brands should start using social media for customer service because it is convenient and accessible round-the-clock.

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[6 minute read]