Despite brand reputation management being a high priority, only 15% of executives provide resources to tackle the problem.
This piece suggests that brands can improve their online reputation by creating SEO optimised content that answers audiences’ search queries. Marketers can leverage search ads to promote their unique and valuable content on Google and Facebook.
Engaging with unhappy customers and responding to their negative online reviews to resolve their problems can improve the brand’s digital reputation. Brands should encourage consumers to leave online reviews. It would enable businesses to learn about their customer experiences and help other people make purchase decisions.
Businesses can moderate their social accounts and implement tools like Google Alerts to locate instances when consumers are talking about their brand and products. Leveraging social listening tools can further help marketers know the audience sentiments towards the brand.
[5 minute read]