Snapchat today reaches 90% of all 13 to 24-year-olds and 75% of all 13-34-year-olds in the US.
NBC Olympics is partnering with Snapchat to produce customised content for 2020 Tokyo Olympics to cater to the younger US demographics. The new customised content associated with the “Games” will be sold through NBC Olympics exclusively in partnership with Snap.
With Snapchat reaching most US people below 35 years old, the partnership will enable NBC to target younger fans “who don’t watch as much — or any — TV.” NBC plans to release more than 70 episodes across four daily Snapchat shows during the Games and the days leading up to it.
The deal further entails Snapchat curating “Our Stories” daily during the Games. Further, NBC has also partnered with Twitter to stream limited live coverage, highlights and a daily Olympics show for the Games.
[3 minute read]