Investing right effort into email marketing can be very profitable for brands.
This article states that a lot has changed in the email marketing world. Almost three-fourths of people prefer to hear from brands via emails. However, email marketing does pose some challenges.
Oversaturation, being one of the main issues and it being unhelpful or unwanted are other issues. The piece states that regardless of the channel, most people are tired of irrelevant marketing content.
The main reason that email marketing does not work too well for businesses is because they do not know how to use the channel more effectively. Email marketing can be very effective for brands to maximise with the right time and effort invested into it.
[4 minute read]