Social media listening enables marketers to track consumer sentiments and manage brand reputation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2020, 11:14 AM UTC

Brands should implement social listening tools that support Boolean commands to create a detailed search query.

Businesses should track their product names and perform sentiment analysis to effectively monitor their brand’s health and reputation. This piece recommends brands can further leverage social media listening tools that support real-time monitoring to respond to negative posts immediately.

Implementing social listening tools that support Boolean command can help brands monitor detailed customer search queries and enhance their products and services. Organisations can further track keywords used by their potential consumers to gather leads.

The author suggests that tracking niche-related keywords can help marketers discover PR opportunities for their brands. Tracking competitor’s marketing strategies, brand names, key personas on social media channels can help businesses glean new features and successful ad strategies.

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