New Ideas in Marketing
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The Wanna Kicks app lets users “try on” shoes to identify the best fit.

This article states that AR can help improve brand recognition and engage users more effectively. A Deloitte study cited found that most medium sized brands are experimenting with AR to enhance user experience. The global AR market is predicted to reach $75 billion by 2023.

AR also supports customer’s buying decisions by providing additional information on a product in an interactive and visually attractive manner. The author states that marketers could use AR to make post-sale maintenance and support engaging.

AR can also find applications in gamifying a product experience. This could mean developing an app that educates consumers about a product and incentivises the tasks they complete. This not only promotes the product, but engages the consumer at an early stage.

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[4 minute read]

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