New Ideas in Marketing
Essential news for marketers, summarised by YouGov

912 million blog posts were analysed to better understand content marketing.

This article cites a Backlinko and BuzzSumo study which analysed factors like content format, headlines and word count. The study found that content over 3,000 words gets an average of 77.2% more referring domains than content with less than 1,000 words.

Content ranging between 1,000 – 2,000 words is an optimal option for increasing the number of shares generated through social media. On average, this could mean 56.1% more social media shares than content that is under 1,000 words.

Another report cited in the article found that 94% of online content earns no external links. Further, only 2.2% of content on the internet gets backlinked by multiple sites. “Very long” headlines have 14 and 17 words and do better than short headlines by 76.7%.

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[4 minute read]

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