Reviews from blogs and social media pages can highlight the areas that need improvement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2020, 8:44 AM GMT+0

Marketers must use an efficient content tracking and management mechanism.

The author shares some tips on how brands could drive efficient content marketing strategies. Brands must map out the bigger picture before thinking about the keywords they need to incorporate into the content to make it valuable to the customer.

Businesses must look to bring in technology savvy and creative talent. For the brand’s social media presence, the author suggests using infographics, animations, storytelling, free guides, and engaging online communities as content marketing tactics.

Marketers must use a capable content tracking and management mechanism to keep published content updated. Companies must get reviews from blogs and social media pages to identify the areas that need improvement. Moreover, content creation and development should be driven by quality over quantity.

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