While designing an event campaign, brands should ensure the timing of their event launch is right.
This article suggests how brands can utilise paid search and social advertising to promote special or time-sensitive events. These events can range from webinars, company booth at tradeshows, product launches, grand openings among others.
To start off, add the event to the campaign as a new ad copy, site-link or image with the event’s separate and unique targeting strategies to track conversions and ROI. The event campaigns’ text and image ads must carry clear details of an appealing CTA for a brand to effectively promote it.
To the text of the paid search ads, the advertisers can also add countdown timers and customisers on Google ads and Microsoft ads. Marketers can also look at Google search queries to glean keywords useful in targeting the right audiences.
[4 minute read]