New Ideas in Marketing
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In the UK, 1,000 consumers along with 105 advertising industry executives were polled.

A study conducted by Advertising Association’s think tank, Credos, aimed to discover how industry practitioners and consumers in the UK view advertising’s role in society. Where 46% of UK consumers believe advertising has a positive impact on society, 42% of respondents think that advertising can help “make the world a better place”.

Overall, UK consumers were found to be “relatively positive” about advertising’s impact on society. 30% of participants appreciate ad campaigns promoting products that are good for the planet and society.

Another 31% are appreciative of advertising’s positive and progressive behavioural change campaigns. 59% of those polled would like to see environmental issues reflected in advertising, and 63% would like to see mental health.

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[2 minute read]

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