B2B brands must identify their target market “sweet spot”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2020, 8:10 AM UTC

They must learn more about the ideal customers they want to sell to.

This article suggests ways in which B2B businesses can drive better sales results. They must learn more about their target market and ideal customers. The author recommends identifying a target market “sweet spot” and the size of companies that they want to sell to.

B2B marketers must make time daily for prospecting like prospect research and cold calling prospects. Blocking out an hour or two is crucial to a company’s success.

Creating a sales funnel can let companies think strategically about each step. They must consider the steps involved in building a sales relationship with a new prospect. Businesses could rank their sales leads based on how close they are to buying the products.

Read the original article

[4 minute read]