New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Cornerstone content is the necessary information which informs the visitors about the website.

This piece talks about ways marketers can create well-structured cornerstone content for their websites to rank well on search engines. The author suggests that brands should develop high-quality link-worthy content like multi-part tutorials, inspirational manifestos and comprehensive answers.

Marketers can further build their site authority by cross-referencing their cornerstone pieces. Businesses should also frequently publish relevant blogs on specific or related topics to increase their social media footprint.

Brands can also create a landing page that instantly communicates the benefits and scope of the resource to their visitors. It brings clarity to the site that helps brands retain visitors and impress potential link sources.

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[5 minute read]

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