Tapping into a micro-influencer’s audience can let companies connect with their target Instagram audience.
This article urges marketers to use Instagram influencer marketing to boost ecommerce efforts. The piece shares that Instagram is used by 72% of teenagers. Further, 31% of the users fall within the 18-24 age group and 32% do so within the 25-34 age group.
If a brand is looking to reach a particular demographic or “move up” in one, they must tap into audience of a relevant influencer. The brand’s product must resonate with the influencer’s particular audience.
Tapping micro-influencers is an inexpensive means of reaching a specific demographic. Brands don’t necessarily have to come up with something original for every new campaign to go viral. “Rehashing” an old idea with a new angle helps set a product apart from the rest.
[5 minute read]