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Deepfakes have become a major concern for online providers with Google and Facebook launching initiatives to tackle it.

Twitter, which was working on its manipulated media policy for a few months, has rolled out an official rule against the manipulated content. To address the manipulative content that can cause harm to people, the social media platform may also label tweets containing synthetic and manipulative media.

While Twitter’s new approach can give room to satirical and light-hearted usage of media, it warns potentially damaging content. This piece states that from a consumer perspective, deepfakes did not make a major impact yet. But they can be used as a tool for manipulating public opinion in the future.

The article states it would likely be impossible to stop deepfakes from having an impact. But, actions like prompt labelling from social platforms could act as a “significant deterrent.”

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[2 minute read]

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