Data training can help companies drive better business outcomes by accurately analysing data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 06, 2020, 1:21 PM UTC

Successful digital transformation depends on training and empowering employees to take an active role in capturing correct data.

This piece argues businesses should provide data training to help employees understand how data and digital tools can change the way brands make business decisions. Organisations can drive a digital transformation by enriching their employees’ expertise in capturing and analysing data.

Data literacy and training can not only lead to greater awareness but also drive high-quality data and accurate analysis. The author contends employees should understand the importance of capturing the correct data.

For instance, storekeepers often push similarly priced items on the cash registers instead of the correct one to save time. Though both the products have identical prices, the data captured is incorrect. Untrained staff can lead to inaccurate inventory management and inappropriate data analysis.

Read the original article

[3 minute read]