New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Lead magnets are downloadable content brands offer to their customers in exchange for their email addresses.

This piece talks about how marketers can experiment with different content formats to turn their prospects into profitable leads. Brands can create engaging infographics to obtain customer data and boost their shares and backlinks.

Providing only the introductory paragraph instead of the entire infographic can help marketers intrigue their users and help engage them. But infographic should be “data-backed, insightful and informative” for users to take interest and fill out their details to access the full piece. 

The author further recommends businesses should use podcasts to generate leads. Podcasts are relatively low budget, “highly interactive” and easily accessible for online users irrespective of their location. Marketers can ask their listeners to subscribe to their email lists to receive updates.

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[7 minute read]

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