Using asymmetrical layouts in marketing campaigns helps surprise audiences and generate interest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2020, 1:52 AM UTC

Marketers can leverage typography to establish a tone and a brand voice to improve their messaging.

This article shares some design trends and makes suggestions on how companies can use design to reach their audiences. Incorporating asymmetrical layouts into marketing campaigns can help brands create a sense of interest among their audiences and surprise them.

This article suggests getting innovative with typography and using different fonts and type styles. Different geometric shapes, bold colours, and floral designs used in texts can further extend a communication strategy.

Isometric illustrations take three-dimensional objects and flatten them into a two-dimensional render allowing brands to add depth to their images. The author suggests marketers can also create simplified illustrations like line art to guide their audiences towards the main subject in their designs.

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