The integration will allow media owners and advertisers to access data related to specific audiences exposed to their campaigns.
Audience intelligence company AdMobilize is partnering with Broadsign, the digital out-of-home (DOOH) marketing technology platform to provide the DOOH network with AI support. The partnership will give Broadsign real-time audience data from AdMobililize.
The feature will allow media owners to report audiences for specific campaigns across relevant inventory. Advertisers will be able to optimise creative over time while gaining an understanding of campaign performance. Anonyms and aggregated metrics like, impressions and gender, will be available as a part of the audience reporting module.
AdMobilize will provide anonymous data across DOOH formats in real-time. Francois Hechme, VP Products at Broadsign, says, “We are thrilled to advance our relationship and to offer an innovative integration to media owners and advertisers alike”.
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