Visually engaging Story ads in the vertical format can help drive campaign conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 12, 2020, 2:23 PM UTC

Four million of Facebook's seven million advertisers are using Story ads format across all its platforms.

This piece suggests marketers should create visually engaging ads that are specifically designed for the Stories format, rather than simply running news feed ads in Stories. Story ads, single or Carousel ads in vertical formats with short videos can help brands enhance their campaign conversions and deliver a better return on ad spend (ROAS).

Businesses should focus on contextual elements such as photograph angles, font and animation while creating story ads. Marketers can work with creative departments to ensure the brand and its promotional offers are at the forefront of consumers’ attention.

Story ads format can help companies capture consumer attention in five seconds for images and 15 seconds for videos. Brands should further ensure their ads drive consumers to relevant mobile-first landing pages.

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