Their role as “keeper of long-term brand-building growth” still holds importance.
This article talks about how the chief marketing officer’s (CMO) role can be prepared for the future. Aside from the marketing skills, CMOs must have and promote their analytical and technical skills. They must consider data to be an invaluable tool that analyses consumer preferences and trends.
CMOs must adopt approaches that demands them to be a data analysts while straddling traditional marketing functions. However, they must ensure that data points and technologies don’t lead them astray.
Further, marketers must only invest in technologies after they have evaluated the potential they hold. Also to be avoided are redundant software that could lead to inefficiencies and hike martech-related costs.
[4 minute read]