It empowers brands to communicate their product’s value.
This article suggests how brands can improve their storytelling techniques on Instagram to boost engagement. Crafting a story as a hero’s journey is an effective storytelling technique. If a brand is looking to start a new gym, they can use a hero’s journey format by making their target audience a hero in their own story.
A show-don’t-tell approach can let readers experience the brand story through vivid imagery. It helps communicate a product’s value without sounding like a sales pitch. Describing sensory details and actions helps form a mental image in the reader’s mind.
The article adds that users are likely to be “intrigued and invested” in a story if “it feels visceral to them”. Building tension that elicits feelings of uncertainty and anxiety can leave users wanting to learn more.
[4 minute read]