Businesses should invest in content that is relevant and consistent with millennials

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 1:26 PM UTC

Millennials are disappointed with the content they get from their vendors, and projections show most of the US labour force will be run by millennials by 2025.

According to a Forrester report, 69% of millennials said the content they got from their vendors was extraneous, while 57% said it was useless. Brands should increase their social and community-contributed content, and create short and timely articles to effectively engage with millennials.

This piece states that unimpressed millennials can risk business revenues because of the content marketing messages and format choices. Marketers should have a compelling and unique vision for the future market aligned with the millennial vision of success.

Brands should create content experiences that are on a similar pedestal with millennials. To work with these new generation buyers, brands should have a credible story that demonstrates their ability to help consumers.

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