Opting for a subscription model helps improve the revenue generated from sales of digital products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 7:24 AM UTC

This revenue can ultimately help organisations make major business decisions.

The author suggests how brands can increase their revenue from digital products in 2020. The revenue obtained from adding a subscription model can allow companies make major business decisions. The subscription model is useful for brands that offer access to content and advanced features.

For SaaS products or educational or entertaining content, companies must provide access to advanced content only to premium subscribers. The article recommends identifying the types of engagement that lead to the most sales.

All pages on a site must be optimised for conversion. To know what to optimise, the author suggests using tools like Oribi to automatically track all referrals to a site and all onsite events. Additionally, tracking visitors to a site can reveal where most prospects are being lost.

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