Monitor unnatural links and distribution of duplicate content to avoid negative SEO attacks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 20, 2020, 11:19 AM UTC

Competitor websites can create negative SEO attacks by using off-page tactics like building spammy backlinks. 

This piece recommends marketers should keep a track of their backlinks profile and monitor unnatural links to avoid getting penalised by Google for spammy links. Leveraging tools like Ahrefs and Monitor Backlinks can help businesses avoid negative SEO attacks.

To counter the off-page tactics used by competitors to lower a website’s search rankings, the author suggests marketers should constantly monitor their reviews. It can not only help companies interact with their audiences but also identify fake reviews. Marketers should flag any fake reviews on Google to maintain brand reputation.

Setting up Google Webmaster Tools email alerts can help prevent malware attacks as well as penalties from Google. Tracking social mentions can further help businesses maintain brand health.

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[4 minute read]