BuzzFeed renews deal with Comscore to gain insights on digital audience measurement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2020, 8:34 AM UTC

Comscore’s Digital Media Rating offerings include Media Metrix Multi-Platform, Video Metrix Multi-Platform and Mobile Metrix.

The American media measurement and analytics company, Comscore has signed a renewal deal with BuzzFeed to provide it with access to its media rating solutions. This one-year deal would help BuzzFeed to better track video and YouTube measurement.

Comscore Media Ratings offer marketers a complete 360-degree “unduplicated” view of consumption based on datasets. The ratings would further enable publishers to evaluate online audiences based on the insights powered by census-based digital measurements including “powerful advanced audience segments”.

Chief Revenue Officer of Comscore, Carol Hinnant said that detailed insights into the audience behaviour are crucial for brands to achieve their business outcomes. She also added, “We are excited to renew and continue our relationship with BuzzFeed."

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