New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Visual Objects surveyed 500 small businesses to understand how they plan to grow this year.

The survey found that 70% of small businesses are considering increasing their social media investment over the next year. The enthusiasm for social media is backed by numbers, 37% of businesses believe social media was the most successful channel to achieve business goals.

Despite the obvious benefits of having a website, a lot of small businesses are not leveraging the opportunity. The survey revealed that 29% of small businesses are planning to start using a website this year.

This piece says small business owners fail to trust search engine optimization (SEO) techniques because of frequent algorithm changes and spammy SEO techniques. But, the survey founds 21% of small businesses planned to use SEO more this year.

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