Title and meta description must align with search intent

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2020, 2:15 AM UTC

These two elements are effectively the “sales pitch”.

This article suggests SEO practices that businesses should follow. The author recommends using HTTPS to ensure that information sharing between a visitor and site is encrypted. This makes a brand’s website secure.

The piece advises writing title tags that accurately describe a page’s content. This can assure searchers that the page aligns with their search query. Further, relevant keywords must be included where necessary and the H1 heading on the page must be visible.

Using short and descriptive URLs is recommended. Additionally, writing compelling tags and meta tags can entice clicks. The title and description must be in alignment with search intent.  

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