New Ideas in Marketing
Essential news for marketers, summarised by YouGov

An organic post that’s seeing considerable engagement could be promoted.

This article states Instagram best practices brands must follow in 2020. Setting up a business profile is a starting point. The profile’s bio must capture what the brand is, what it can offer and how it’s different from others in the market.

The author recommends trying new content angles such as surveys, product demos, behind-the-scenes content among other elements. Playing around with colour, visual effects and various video enhancement features is another measure suggested.

This helps makes Instagram posts eye-catching and unique. To invite visitors to get to know a brand, they could include Story Highlights on the product page. Brick-and-mortar stores can incorporate geotags to reach users in a particular area.  

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[8 minute read]

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