Leverage data tracking and visualisation to represent data in a systematic and engaging way

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 02, 2020, 1:25 PM UTC

Visualisation can help marketers easily showcase SEO success to stakeholders.

This piece recommends businesses should leverage data tracking and visualisation to help clients understand how marketing efforts have improved their rankings, organic traffic and conversions. It can also help clients get a complete picture of the SEO campaign at a glance.

Factors like organic visibility and the average volume of monthly searches, among others, can help marketers effectively measure and present their SEO efforts. Brands can also use tools like Google Search Console and Moz to source data for visualisation and audit link building.

The author suggests marketers use Google Data Studio to get revenue data and create charts to represent the ROI of SEO processes. Data visualisation can further help brands explain their work-processes to their clients.

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