The report is based on a Moz survey on 1,100 respondents across the US, Europe, and India.
The report found that website information displayed by Google within its SERP features, like Featured Snippets, is trusted by the majority of its users. 51% of respondents made important life decisions including medical and legal decisions, based on Google information.
72% of users say Google has improved at displaying accurate medical results over time. While younger searchers (18-25) are more likely to believe the medical search results, users aged 46-64 disagreed with Google’s medical search results.
61% of users also believe Google has enhanced search results for news and political content over time with the majority being young searchers. Though, 70% of users think they have encountered misinformation on Google, this group tends to be in the older demographic.
[10 minute read]