Capitalise on people’s mobile phone obsession to engage consumers in real-time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2020, 4:17 PM UTC

According to a survey by, 66% of Americans check their phones 160 times every day.

This piece states brands can leverage mobile marketing techniques to exploit “America’s love affair with their mobile phones”. Small businesses can effectively engage with consumers by creating text message-based marketing campaigns and reach out to consumers in real-time.

According to the report, 65.7% of people in the United States admit to sleeping with their smartphones at night. Creating mobile responsive websites can help improve the user experience for consumers who are on the go.

The author contends brands should use localised content to connect with consumers in certain geographical locations. To engage over three-quarters of Americans who consider themselves smartphone addicts, brands can create social media campaigns with local content to resonate with them.

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