Staying silent could fuel rumours and doubts about a situation.
The author recommends some practices that PR firms and professionals could adopt for coronavirus messaging. First is taking a cue from the information the Centres of Disease Control and Prevention (CDC) brings out about the symptoms and the treatment.
PR professionals must stick to basics and assure consumers that their client is thinking about their well-being. PR experts must over-communicate, rather than staying silent and giving way to rumours and doubts.
Let people know that the management or the ownership is working on a plan even if it is in its “infancy”. They should find easier ways to distribute information to people. Putting urgent policy news on the homepage of a brand’s website along with a link to more information can be useful for consumers.
[4 minute read]