These notifications will only be received by consumers who have explicitly agreed to receive them.
This article cites an online news report as per which Apple has updated its guidelines to allow ads through push notifications. The update entails that apps will now be able to send marketing notifications so long as “customers have explicitly opted in to receive them”.
Apple’s new policy gives consumers control over whether they actually want to see the notification. Another update in the guidelines was the deadline for when Sign in with Apple has to be implemented, April 30th.
This single sign-on system looks to offer a more secure alternative to Facebook and Google sign-ins, which are widely offered as quick sign-ons. Additionally, Apple will now monitor fortune telling and dating apps to detect if they don’t “provide a unique, high-quality experience.”
[2 minute read]