They must maintain a media contacts’ master list.
The author shares some tips on how brands can maintain positive media relationships. Every brand must have a designated media contact. It’s very crucial for companies to know how journalists prefer to receive communication, and maintain media contacts as a master list.
Companies must customise communication depending on the media outlet to ensure that it’s read and considered. They should use a professional news release format or template for new releases in which they describe the announcement in two to three paragraphs.
A press release shouldn’t be longer than a standard page and a half. PR professionals could follow up with journalists but without pestering them. Check with media outlets about the “least annoying” way in which to follow up on news releases with them.
[3 minute read]