New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands should obtain permission from the concerned company to ensure they don’t lose trust and future income.

This article states a good case study can help marketers attribute campaign success and can provide sales teams with proof for hard selling. Brands should use concise and brief sentences in their case studies and avoid the use of industry jargon that can confuse readers.

Creating a clean layout can help marketers make the narrative of their case study easy to follow. The author suggests brands should wait out for legitimate stories to ensure their case study is genuine and not forced.

Having permission from the concerned company can help brands create a compelling case study while sourcing accurate data and information from the company. Creating PDFs and narrating the story through interviews and b-roll clips can make case studies more user-accessible.

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[5 minute read]

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