New Ideas in Marketing
Essential news for marketers, summarised by YouGov

A mix of digital and traditional channels like radio, TV, social media and streaming channels can create integrated media campaigns.

This article states creating an integrated marketing campaign can help marketers reach out to consumers on appropriate channels with effective messaging. An integrated approach should include several forms of media, along with paid ads, media coverage, and owned media on social platforms.

Creating a buyer persona can provide marketers with insights about their consumer demographics and effectively address pain points. A buyer persona also provides brands with insights into consumers’ consumption behaviour and the content type they prefer.

After deciding the right channel and content mix brands should write and craft creative copies according to the story they want to convey. Companies should balance digital and traditional marketing to create an omnichannel experience.

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